A High Performance Content Factory
We are your connection to the greatest source of exposure, ever.
We turn your customers into Brand Ambassadors
We arm your business with the tools to turn your customers and fans into ambassadors that create exposure, share your content and drive new leads to your franchise expansion.It's simple & easy to join your ambassador program with Franbassador™.We drive engagement, issue challenges, train, educate, communicate and back it all with top notch technology to drive new traffic to you and amazing rewards for your ambassadors!You'll have total insight into the metrics & Ambassador KPI's.
High Performance Sales Ops
Solid sales processes need to be in place to nurture the leads you receive. These are REAL people with REAL interest. Continued follow up is critical to nurturing prospects into the funnel.We understand not everyone has these things dialed in yet, we'll explore your process and fine tune the critical components & consult with you on how to improve so you can make the most of the leads you receive.Minimum requirements:
- Must be using a CRM
- On going nurture capability
- Valid FDD
- Website
- Dedicated franchise development contact*If you do not have any of these we can help you get started - These are base level requirements needed before we will send any leads to you.
Tracking
Affiliate tracking links last for years & provide you with the data needed to allocate credit & track campaign effectiveness.This means that when a lead comes in we know where it came from, which influencer produced it and who to award a commission to when the deal closes.
The lead's status is known at all times.This information is critical to know what content is resonating and what is not.
Influencer Management
Discovery, Recruiting, onboarding, tracking, payment, community building, Identifying Top Performers & gamifying content creation.Influencers come from all nooks & crannies of the internet.Our efforts to discover, recruit, onboard, manage, & inspire new influencers never stops.Influencer platforms include Instagram, Tik Tok, Facebook, Youtube, Twitter, Podcasts, Blogs, Email Newsletters, Celebrities, Radio Personalities, announcers, expos & event organizers & More...Think of Franbassador as an Ambassador for your Franchise Brand.
Content Creation
Franbassador™ is a high performance content factory. Why is it high performance?Content created by influencers is by default high performance because of the quantity of impressions created along with the creator's expertise & brand voice that was required to build & maintain such a following in the first place.With a few exceptions, there is nobody better to create content, not even a brand.
Paid Amplification
We are convinced that repurposing & amplifying the highest performing influencer content is how you make the greatest use of ad spend. Period.This is because it's already been tested.The content, pre-sponsored or not, has been highly refined by the influencer's brand voice and thus making him/her the best source to originate it; unless the sponsoring brand yields a comparably sized following.No other type of content carries such a potent level of deliverability in such a short period of time.Paid ad spend couldn't ask for a more powerful combination than the Creator's refined voice blended with your brand story and detailed social analytics before a dime is even spent!
Strategic Outsourcing of Lead Generation for Franchisors by Franchisors
Analytics & Reporting
There is no faster way to waste marketing dollars than from guessing.Informed decisions are critical. During your initial launch call, we'll discuss KPI's, what matters most & create a channel for you to access campaign performance.KPI's to identify Top Performers, leverage well performing content, track ROI and Earned Media Value are available.
Creative Strategy
Every brand has a story.Who is the hero of your brand?
Your franchisees.Who's the villain in your industry?
Is it Uncle Sam? Mediocrity? Is it a boss who doesn't care? Corporate America maybe?
There's ALWAYS a villain.Who's the guide that comes along their journey and helps them on their way? You!What transformation occurs when the Hero listens to the advice of their guide?
Financial independence? Peace of mind? Security?We will build a strong creative foundation so that your brand is properly represented but also give your influencers creative flexibility to voice your unique story in their own way that their followers resonate with.Influencer reputation is #1 on the priorities list and your influencers must not make claims they shouldn't. We are trained franchise professionals with over 50 years of franchising experience. We understand the nuances of navigating proper messaging.
Pricing
Franbassador.com collects broker equivalent commissions and pays the Influencer. This will vary by brand, size & quantity of territory awarded.
Amounts will be determined later.
Super
- Brand story origination
- Landing Page
- Brand Brief
- Campaign Access
- Unlimited Campaigns
- Sales Ops Audits
Ultra
- Brand story origination
- Landing Page
- Brand Brief
- Campaign Access
- Unlimited Campaigns
- Sales Ops Audits
- Sales Operations Optimization
- 100 Paid Amplification Credits
- 200 Sponsor Credits / mo
*1 Sponsor credit = $1
(For influencers that require an upfront payment)
Mega
- Brand story origination
- Landing Page
- Brand Brief
- Campaign Access
- Unlimited Campaigns
- Sales Ops Audits
- Sales Operations Optimization
- 100 Paid Amplification Credits
- 400 Sponsor Credits / mo
- Additional sponsor Credits Optional
*1 Sponsor credit = $1
(For influencers that require an upfront payment)
Al La Carte Options:
- Lead Contact & Initial Qualification by an internal Franchise Development Manager with Lead Nurturing - $2,500 / deal
- Email Nurturing Only
- Email Sequence construction & Optimization
- Work flow sequence construction
- PDF Content Design & Copy
- CRM Integration
- Additional Landing Pages - $250/each
Got questions? Let's chat!
Strategic Outsourcing of Lead Generation for Franchisors by Franchisors
Need more information?
Franbassador.Com is NOT a brokerage.
Ambassadors can be brokers, sales people, doctors, lawyers, athletes, authors, creators & influencers; often with much larger audiences, that will expand your dollar's impact.We drive up your advertising efficiency by leveraging content we know is already performing well.
Download this free Ebook to dive deeper into this opportunity, what it takes and why Franbassador™ is the firm to do it with.
